Jennifer Berkley Jackson - Product Camp ChairJen Berkley Jackson owns a well-established customer research firm, The Insight Advantage. Using her product management and research experience, Jen works with both B2B and B2C organizations to implement practical research solutions to bring customer insights into business decisions such as product definition, market messages/positioning, branding, and more. Jen has taught The Power of Market Research at UCSC Extension for over 5 years and has a passion for helping product managers integrate target market insights into their product recommendations throughout the product life cycle.
Jen is on the board of SVPMA and is a soon-to-be empty nester, with her son heading to SF State in the Fall. She loves to take road trips with her husband and exploring the back roads of California on the weekends. (Email) (LinkedIn) (Twitter) |
Jennifer Berkley Jackson - Product Camp Chair
Jen Berkley Jackson owns a well-established customer research firm, The Insight Advantage. Using her product management and research experience, Jen works with both B2B and B2C organizations to implement practical research solutions to bring customer insights into business decisions such as product definition, market messages/positioning, branding, and more. Jen has taught The Power of Market Research at UCSC Extension for over 5 years and has a passion for helping product managers integrate target market insights into their product recommendations throughout the product life cycle.
Jen is on the board of SVPMA and is a soon-to-be empty nester, with her son heading to SF State in the Fall. She loves to take road trips with her husband and exploring the back roads of California on the weekends.
(email) (LinkedIn) (Twitter)